Saves time, cuts manual work
Set the journey once and it runs for every supporter, every event — no more chasing lists and sending batches by hand.
Email Journey Builder
Email Journey for your fundraisers
Automated supporter journey for all your event and campaign participants, built in iDonate. Meet your supporters where they're at on their fundraising and event progress. Welcome emails, fundraising support, countdown reminders and post-event thank yous, all triggered by what your supporters actually do.
Discover
Why fundraisers and charities use automated email journeys
Most registrants (supporters) only hear from you on sign-up and after the event. Email Journey Builder closes that gap automatically, with messages that land when they matter most.
Set it up once, and every supporter gets a consistent, personalised journey that turns registrations into active fundraisers - from €0 to hero!
Benefits for fundraisers and charities
Less manual work for your team, more momentum for your supporters.
Drives engagement and motivation
Timely nudges at the right moment keep registrants active instead of quietly dropping off after sign-up.
Personalises the supporter experience
Messages reflect where each person actually is — registered, fundraising, on target or stalled at €0.
60%+ open rates - on average
Event-driven email consistently outperforms general mailing, converting more registrants into active fundraisers.
Consistent communication
Every campaign gets a bespoke email journey tailored to each event type.
Opt-outs stay event-only
Unsubscribes apply to the event journey, not your charity's wider communications — your list stays intact.
What is Email Journey Builder
A powerful, easy-to-use tool within iDonate to automate the supporter journey.
Built into iDonate
A powerful, easy-to-use tool inside your existing iDonate account — nothing extra to integrate or plug in.
Real-time journey visualisation
See your journey laid out visually and track send and open rates as they happen.
Flexible triggers and conditions
Target every supporter type with conditions that match their behaviour, not just their sign-up date.
A sample email journey
Targeted emails based on what your supporters do, from registration to celebration.
01
On registration
Welcome
Confirm their place, set expectations and get them into their fundraising page straight away.
02
Days after registration
Fundraising support
Practical tips, sharing prompts and a nudge to add a profile photo and story.
03
Before the event
Countdown reminders
Keep the date front of mind and drive a final push on donations.
04
On fundraising progress
Motivation nudges
Celebrate the first donation, congratulate target-hitters and re-engage anyone still at €0.
05
On the day
Event day message
Good luck, logistics and a last-minute donate link for supporters cheering them on.
06
After the event
Post-event celebration
Thank you, totals raised and the invitation to come back next year.
Triggers and conditions
Meet supporters exactly where they are on their event and fundraising journey.
Choose from a wide range of triggers and conditions to target every supporter type — from the person who just registered to the one who hasn't raised a cent yet.
And much more…
Getting started
Launching your first journey is quick and intuitive.
Quick and easy set-up
Sender name set to your event or charity, with replies going to a mailbox of your choosing.
Training and support
The iDonate team helps you build your first journey and is on hand whenever you need us.
Live demo in your account
We'll jump into your own account and walk through building a journey end to end.
Discover
Frequently Asked Questions
The sender name is set to your event or charity, and the reply address is set to a mailbox of your choosing — so replies land with your team.
No. Opting out applies to that event journey only, not your charity's wider communications.
Yes. Journeys can run across concurrent events, and you can reuse the same structure for corporate, community and challenge events.
Launching your first journey is quick and intuitive, created within the event build in iDonate. Our team provides training and support to get you set up.
Start the conversation
Want to see Email Journey Builder in your own account? Tell us about your events and we'll set up a live demo.
